Twaddle & Twak

Rants, Raves and Everything Else!

Initiative – 46664 July 5, 2008

Filed under: South Africa — natalian @ 8:11 am
Tags: ,

The number 46664 has become as recognisable as the man himself.  Mandela.  He is an iconic figure to the people of South Africa and the world.

I love the fact that this number, given to Mandela as a prisoner on Robben Island by the Apartheid Government, is now being used for the global awareness and fight against HIV/AIDS. 

HIV/AIDS is well documented and written about, however to actually see it ravage a person whom you know brings it home to the importance of campaigns like these.

A new initiative has just been launched to ensure ongoing funding for the 46664 campaign, it’s a bangle made from precious metals.  What I really like about it is that it also going to uplift those who are already infected with HIV/AIDS.  They will be able to earn a weekly income by being employed to manufacture these bangles.

The website itself will be able to explain everything in better detail than I can so check it out at

I am a little dissapointed that as the bangle is only produced in precious metals, like Platinum, Gold and Silver, it may only be affordable to those of a higher financial bracket and therefore it can become an ‘elitest’ fashion accessory .  My only wish is that they brought out a ‘stainless steel’ bangle that would be more affordable and available to more people, especially in South Africa with a weaker Rand. 

I suppose it is the money that counts.


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